HubSpot Smart Contact Lists
Repeat Buyers
Repeat Buyers is the smart list of HubSpot which helps to segment customers those who shop on your store regularly and their HubSpot property Average days between orders is also under the count of 30 days.
Disengaged Customers
Disengaged Customers is the smart list where you can see the list of customers that didn’t reach you from more than 60-180 days. It is the most useful list where you can target your those customers who are disengaged for a long period of time.
Engaged Customers
Engaged Customers is the smart list of HubSpot that will list all your contacts whose last brought item is less than 60days. It will show the list of your loyal and regular customers.
Customers
This list will enroll customers according to their customer’s lifecycle stage. Whenever any customer’s lifecycle changes it would filter all those customers.
Marketing Qualified Leads
Leads
who have indicated interest in your company’s product or service in some way, shape, or form.
Bought Four or More Times
It will list all those customers who have purchased 4 times from your store. You can provide special benefits to those customers.
Three-Time Purchase Customers
It will list all those customers who have purchased only three times from your store. You can encourage them to buy more frequently.
Two-Time Purchase Customers
It will list all those customers who have brought only 2 times from your store. You can pay special attention to those customers as they are interested but you have to educate them about your product and service.
One Time Purchase Customers
It will list all those customers whose total number of order is 1. As the list shows, the total number of order is 1, so you have to work hard on these customers and start nurturing them and educate them about your product and services.
Newsletter Subscriber
It will list all those newsletter subscribers who have subscribed for a printed report containing news (information) of the activities of a business or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested.
Low Spenders
This list shows the contact property whose Monetary rating is equal to 1. It notifies that your customer is not spending much on your store.
Mid Spenders
This list shows the contact property whose Monetary rating is equal to 3. It means that he not frequently buying from your store.
Big Spenders
This list shows the contact property whose Monetary rating is equal to 5. These are the customers who are spending lavishly and purchasing more often from your store.
About to Sleep
It is the list in which customer whose Recency Frequency and Monetary (RFM) value lie between 1 & 2 and they are about to sleep. It means that their engagement with your website is getting less on each successive day.
Customers Needing Attention
In this list, Monetary and Frequency of the customer are 3 but Recency lies between 1 & 2. This list shows that customer has spent time and money both on your website but his last order was long-ago.
New Customers
This list shows new contact whose Frequency and Recency is 1. They are the new customer they are not yet engaged with your website.
Low Value Lost Customers
It is the list of those customers whose Recency, Frequency & Monetary is 1. These are the customer who is on the verge of getting lost as their engagement with the website is very low.
Churning Customers
It is the list of those customers whose Monetary and Order frequency is 5 but Recency is 1. The churning rate, also known as the rate of attrition, it is the percentage of subscribers to a service who discontinue their subscriptions to the service within a given time period.
Loyal Customers
It is the list of those customers whose Frequency and Recency of order is 5. It is the list which exhibits customer loyalty when they consistently purchase a certain product or brand over an extended period of time and describes the loyalty which is established between a customer and companies
Best Customers
It is the list of those customers whose RFM (Recency, Frequency & Monetary) rating is perfect 5. It is the list of your loyal customers that are consistently positive & emotional, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.