1.Overview
The Mautic custom group RFM Information provides the true power of RFM segmentation through its properties Order Recency Rating, Order Frequency Rating, and Monetary Rating. Through this group and its properties, you can easily segment your customers which will help you to target your best as well as lost customers, The group contains twelve custom Mautic properties and they are as:
2.Properties
Total Value of Orders- It Shows the total value of orders of the customer
Average Order Value- The average order value of the customer
Total Number of Orders- The total number of orders of the customer
First Order Value- The first-order value of the customer
First Order Date- The first order date of the customer
Last Order Value- The last order value of the customer on store
Last Order Date- The last order date of the customer on your store
Average Days Between Orders- Average days between orders of the customer
Account Creation Date- Date when the customer registered on the store
Monetary Rating- Rating to customer in between 1-5 in terms of money spent on the store
Order Frequency Rating- Rating to the customer in between 1-5 in terms of the number of orders placed
Order Recency Rating- Rating to customer in between 1-5 in terms of how recently the order are placed.