2.Mautic Segments
We are create several segments based on the custom fields and they are as:
2.1.Cart Abandoners
It will capture all the contacts that have “Current Abandoned Cart” status as “Yes”. You can send the e-mail to use customers for informing them about their cart abandonment and provide a discount as well.
2.2.New Customer
It will capture all customers who have just started purchasing from your store. It will filter the customers on the basis of their Order Recency Rating as 1 and Order Frequency Rating as 1. You can treat those customers as potential customers and provide special offers to them.
2.3.Newsletter subscriber
It will list all those newsletter subscribers who have subscribed for a printed report containing news (information) of the activities of a business or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested.
2.4.Best Customers
It is the list of those customers whose RFM (Recency, Frequency & Monetary) rating is perfect 5. It is the list of your loyal customers that are consistently positive & emotional, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.
2.5.Big Spenders
This list shows the contact property whose Monetary rating is equal to 5. These are the customers who are spending lavishly and purchasing more often from your store.
2.6.Mid Spenders
This list shows the contact property whose Monetary rating is equal to 3. It means that he not frequently buying from your store.
2.7.Low Spenders
This list shows the contact property whose Monetary rating is equal to 1. It notifies that your customer is not spending much on your store.
2.8.Loyal customers
It is the list of those customers whose Frequency and Recency of order is 5. It is the list which exhibits customer loyalty when they consistently purchase a certain product or brand over an extended period of time and describes the loyalty which is established between a customer and companies
2.9.Lost Customer
It will enlist all those marketing qualified lead (MQL) who has been deemed more likely to become a customer compared to other leads. This qualification is based on what web pages a person has visited, what they’ve downloaded, and similar engagement with the business’s content.
2.10.Low value lost customers
It is the list of those customers whose Recency, Frequency & Monetary is 1. These are the customer who is on the verge of getting lost as their engagement with the website is very low.
2.11.About to sleep
It is the list in which customer whose Recency Frequency and Monetary (RFM) value lie between 1 & 2 and they are about to sleep. It means that their engagement with your website is getting less on each successive day.
2.12.One-time purchase customers
It will list all those customers whose total number of order is 1. As the list shows, the total number of order is 1, so you have to work hard on these customers and start nurturing them and educate them about your product and services.
2.13.Two-time purchase customers
It will list all those customers who have brought only 2 times from your store. You can pay special attention to those customers as they are interested but you have to educate them about your product and service.
2.14.Three-time purchase customers
It will list all those customers who have purchased only three times from your store. You can encourage them to buy more frequently.
2.15.Bought Four or More times
It will list all those customers who have purchased 4 times from your store. You can provide special benefits to those customers.
2.16.Repeat Buyers
It will capture all customers who are frequent buyers of your store in recent time. It will filter the customers on the basis of their “Total number of orders” greater than or equal to 5 and “Avg days between the orders” less than or equal to 30.
2.17.Customers needing attention
It will list all those customers who have purchased only three times from your store. You can encourage them to buy more frequently.
2.18.Churning customers
It is the list of those customers whose Monetary and Order frequency is 5 but Recency is 1. The churning rate, also known as the rate of attrition, it is the percentage of subscribers to a service who discontinue their subscriptions to the service within a given time period.
3.Using Custom fields Value in Mautic Emails
Get the Complete data of custom fields values in Mautic Email from here
4.Configuring Error While Setup
Get the Complete data of Configuring Error While Setup Custom Fields In Mautic from here
5.Creating Segment for Specific Product
Get the whole data of Creating Segment of the product from here
6.Creating Abandoned Cart E-mail by using Tokens
Creating Abandoned Cart E-mail by using Tokens from here
8.Add Support For HTML Fields in Mautic
To use the custom field value “Abandoned Cart Products HTML” in your email click here.